



New Balance is a brand that has been doing some great work over the last years, which definitely is not an easy job with a competitor like Nike. But they have found their own special approach and I really like their latest US campaign “Where are you running to?“. It’s all about putting your product into the right context. If you do it the right way, you got something to say and got all you need for building legitimate relations with fans and customers. But not only from a strategic point of view is this video a blast. Besides being a big fan of Rich Medina’s work, I love the visual approach in this video as well. Nice one, NB!
Philipp
See the video after the jump.…
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