
OMFG! Minimarket at “Aplace“. I need one of them.
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Of course I had to go to the „Seek“ this year. It’s such a nice exitbition with a lot of nice brands like „Ally Capellino“ from the London, GB and “Minimarket” from Gothenburg, Sweden. Philipp posted the Lookbook of Ally Capellino bags a while ago and I was happy to see the whole collecion on the exibition.
I think one of my next bags will be one of those. “Minimarket” is a brand run by three sisters, showing their collecions on the Copenhagen and Stockholm Fashion Week this season. Minimarket shoes are outstanding and I like every single pair of them. The main collection is sometimes a bit too loud, but you see how their are trying to focus on less items this seaon. With a lot of small details they created a simple and beautiful collection. So much more wearable. Like!
More after the jump.


“Minimarket” from Sweden are really famous for their gorgeous shoes. Super wedges in a playful and color-shocking way. My favorite ones since the Stockholm Fashion Week show in Feburary are the yellow Bibo the Birt shoes. I know, you think I’m crazy and you like the black ones more than the yellow ones. You know what? I like them all. ;) What I also I like is their way of colorblocking. For me, it works total fine. Cute and not that expensive little sister “Mini for Many” is also coming in a colorful way. Both top!
Yesterday, “Minimarket” presented their video lookbook on “Rodeo“. I like this trend to show a video instead of only using pictures!
Direction: Sandberg&Timonen (adamsky)
DOP: Peter Gehrke (adamsky)
Stylist: Ingela Klemetz (adamsky)











As I wrote in the beginng, Philipp and I went to just to a few shows this week because we both had to work a lot. We just picked the ones we really wanted to see. “Minimarket” was our favorite and as expected really colorful and bright! Nobody uses clean cuts, patterns and bright colors in such a good way. Needless to say the shoes are a class of it’s own! Let’s buy some, like my colleague last week. The right shoes make your life so much better! Sorry for the unsharp pictures, the flashlight was making strange things the whole week. I guess it’s time for a new one. Next to us was a blogger from Norway, Vanillascented. Sympatisch.