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Summer Sale 2011
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Posts tagged "Guestblogger"

Shop till you drop

There is nothing better than the summer sale time, the only problem I face every year as a very impatient girl, that just before the sale actually arrives to the stores, I am already exceeded my budget. Next year, I am promising to myself wait until the sale and shop till I drop. Anyways, I made a small list of the items, I wouldn’t mind having in my closet right now.

Although, I was wondering another day about the sale strategy – really a good marketing tool to persuasive us, consumer, do rash decisions, right? We get adrenaline flow, which washes away any rational thought: “omg, it’s on sale, I should definitely get this, it’s only half price and tomorrow it won’t be in the store any longer”. We end up forgetting the sale items somewhere int he closet and spending more money than ever. Nevertheless, good business for the companies, indeed.
(Acne, Asos, Stylepaste)
Ruta…


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Scandinavian girls do it better

Here is the list of my favorite scandinavian bloggers. Somehow scandinavian girls do it better. Especially, swedish girls, I am always jealous for their mini skirts, perfect brown and long legs in the summer time.

In the blogosphere there are different regions around the world who are leading the blogging world. The way I see it, scandinavian bloggers are the most professional content and picture wise, but somehow you can see their scandinavian signature all over the blog. I can’t quite describe what is it so special about them? Maybe, minimalistic styling, blond hair, white smile or relaxed/self-confident personalities? You name it!

Also, I can find different blogging signatures in different regions. Bloggers from Netherlands have a very similar blogging style and it
continues – France, Spain, Germany etc.

But, I do think, that swedish girls are leading the blogging industry and inspiring us the most, at least in my head.
Ruta

See more at
http://columbine.freshnet.se
http://vanillascented.freshnet.se
http://carolinesmode.com
http://stylebykling.nowmanifest.com/

More after the jump.…


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My everyday “look pretty” must products

These are my favorite beauty products I can’t live without every single day. Although, I am not really the type of girl who is into make – up, I love to find some basic products and stick to it. Quite the opposite to fashion, right?

I remember since I was little girl I used to watch my older cousin applying her make-up carefully and with so much passion! I was really jealous, that I couldn’t be that much creative and patient with the beauty products. At the moment, I actually appreciate my natural everyday look. Somehow, the combination of perfect make-up, fashionable outfit would be too polished and I would feel stupid. In general, then it comes to make up – less is more!

My favorite product for the moment is Chanel Soleil Tan De Chanel, it makes your skin to glow(I use it under my foundation)! The last time I was so obsessed with the single product, it’s when I found Kerastase’s serum for split ends and I have been using it for the past 3 years until the brand released a new product – Kerastase elixir ultime.

For mascara I use Diorshow, basically, because I never found a …


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Triumph award

Triumph is a national and international event, where young designers are presenting their creative underwear pieces designed specially for the competition. The International Grand Finale of the Triumph Awards will be happening in Berlin during this Fashion Week.

Trine Engebretsen is a danish finalist, who is lucky enough to have an opportunity go to the Grand Finale in Berlin. Actually, she is a last year design student at my school, back home. I am wishing her all the best – fingers crossed for you Trine!

But the point is, it’s a really smart brand strategy of Triumph underwear company to organize such an event. Of course, it takes lots of man power and other resources to arrange such a big international event, but in the end – totally worth it. It is positioning the company as innovative, inspiring, creative, in a way professional and social responsible. Marketers & branders are always searching for effective tools to interact with their target segment and change or keep the perception of the their own brand in consumer’s mind. These type of events are saying – “we don’t do what we do just for the profits, we do it, because it feels great” – …


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Slow it down, go easy on me

This outfit is around 3 weeks old, I decided that it is about time to post it online. Weird to think, that so many things have changed since then.
Time flies. Btw, we are adults, when did that happen?
Ruta
(Malene Birger leahter shorts, Acne blouse, Zara coat, Mulberry alexa bag, Friis&company shoes, Tiger of sweden belt)

More after the jump.…


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Animal prints

I love this blouse, the minute I saw it, I thought to myself – “very Alexa Chung!” Don’t you agree? Anyways, not exactly my style, a bit too feminine and romantic, but I guess, it’s one of those smart blouses you can keep forever in the closet.

Also, it doesn’t take a lot to see the similarity between the Miu Miu prints that have been splashed all over the runways in 2010 spring. Probably, animal prints aren’t that much on trend right now, but I predict wonderful and useful future for this item anyway.
(Blouse – Bel Air Paris, Shorts – Zara, Shoes – Acne)
Ruta

More pictures after the jump.…


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About me – Ruta

One of my friends suggested to write more about myself.
Well, besides being dark & twisted.

Favorite dish?
Sushi

Favorite dessert?
chocolate cake. I am also really into cupcakes.

Favorite alcoholic cocktail?
I am not sure, I guess something sweet and refreshing, but I always end up drinking vodka&juice anyway. Boring, I know.

Favorite soup?
Mushroom cream soup.

Favorite ice cream?
That’s easy – ben & jerry’s strawberry cheesecake for the past 5 years.

Favorite fashion brand?
Acne in the real world and Balmain in my dreams…

Favorite fashion blog?
I am following around 200 fashion blogs on Bloglovin, it’s hard to pick one name, but I guess, Style by Kling.

Favorite song?
That’s a very very hard question. It is changing every week, last week I was obsessed with Foo Fighters “I Should Have Known” and this week is White Lies – “Unfinished Business”. Can’t live without music.

Favorite color?
Obviously, black.

Favorite hairstyle?
Just straight ironed hair.

Best accessory?
Every girl needs a great pair of shoes!

Do you work/study?
At the moment I am in the last semester of my bachelor studies at Teko Design School, where I study Fashion Marketing & Branding.
Also, I am doing …


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Mind is a razor blade

Today, I was thinking about the life experience itself and every crazy, irrational, inconvenient and consuming story I was involved through the past few years.

There were those which opened to something new and changed the core of me, those which gave some complications and lots of unanswered questions, those which surprised and brought me far away from home and those which I knew could last only for a moment without a particular meaning.

But, every story has a beginning, a middle and an end. I am somewhere around the corner of the end, without a particular reason.

Ruta
(wearing – all acne)

More after the jump.…


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White out

I am trying to hunt down a white suit. I prefer a bit oversized masculine, slightly androgyny jacket and high waist shorts, which I would wear together with a grey-oversized Alexander’s Wang t-shirt. Anyways, white color in the minimalistic pattern design is a big thing this spring/summer.

Designers such as Alexander Wang, Stella McCartney, Derek Lam, Calvin Klein, Ceiline are offering white minimalistic tailor-cut blazers, pants and vests. It’s definitely more interesting than color block trend.

I remember like zillion years ago, white pants/jeans was a big hit and of course like every girl in my town, I had a pair in my closet. Thought, I never made it work. Also, I am really messy type of a girl and white is not my color. After this long term disappointment, I perceived white clothing combination as something too polished, too complicated and I never in my entire life dreamed that the day will come then I would crave to roll myself into white patterns.

Oh, I imagine swedish girl in contrast of really tanned skin and white suit.
That’s the dream.

Ruta
Photos via The Haute Pursuit, CK, Posh Glam, Harpers Bazaar, Acne


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People are transparent, aren’t they?

I feel like life is all about how well you can read others. For example, Sevda is a Queen of Kingdom which is called White Chicken Slaughterhouse (obviously, inside joke). Like Barney Stinson, I have my own rules and definitions for life, for example term “White Chicken” came out this morning as a synonym for internship trainees who don’t have a decent clue how to adapt in the company and are just buzzing around with their tiny, confused faces.

Well, of course, I know it best, cause like in real life or right now I am so called “White Chicken” – confused and sticking from the german crowd. But, the point is that, I envy those, who can read others like an open book.

Indeed, that is a very important quality to have at the work place, cause you will always know who to trust, who obviously not.

There are things I am good at, I see the good concept from the small details, I notice a special person at the first glance, I do brilliant keynote presentations, I dance like there is no tomorrow, I am faithful to my passion. But, I do overanalyze people and get all confused, …


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Leopard print – stripers heaven

I love this Acne leopard print dress. I have bought it few years ago and whenever I am going out and don’t know what to wear, it’s my savior.

What is not to like, very clean and minimalistic cut with the cut out back (the back is definitely the reason why I bough this dress in the first place). The only issue I could face in the future is leopard print, which is in fashion for the past few years. Although, then it comes to leopard print, I have mix feelings, it looks good only in curtain styles and for curtain people.

Otherwise it is just striper’s, known as Candy, basic good in the wardrobe, you know what I mean!
(Dress & shoes-Acne, Sunnies – D&G)
Ruta
More after the jump.…


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It’s all about the attitude

t’s all about the attitudeI am looking all sexy today, at least I think so (Sevda didn’t agree on that one). Every time I am putting on something hot, I am considering, if I don’t look too ridiculous. I don’t like sexy, but I mean define what is sexy?!

At least, I don’t like this kind of obvious sexy, imagine blonde with a big rack striking the pose on the street together with Louis Vuitton bag and a small dog as accessory. I hate small dogs, but that’s not the point. I guess, I am just afraid that my russian side of fashion will go wild and beyond, if I wont strike back with my grungy style.

My rules are simple, If you are wearing a romantic dress, put some edgy rock n roll boots. Fashion should have a contrast. Normally, I am all about the rock n roll and oversized, minimalistic dresses, but Germany is getting all over me.

Oh, well, I might just as well enjoy my feminine side, cause then I am back in Denmark, I am going all rock n roll again! Black and twisty. But, a wise guy told me, that you have to be …


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Jewelry designer Viktorija-Agne Mackeviciute

my friend is a jewelry designer called Viktorija-Agne Mackeviciute, ha! I am looking forward to see men’s jewelry collection my bff was recently shooting. It’s very interesting to see what she has been doing all this time while I am in Germany, plus someone told me that she had super hot male models involved in the shooting. I really hope it’s true.

But, she is very talented, a serious workaholic, who never gives up and always moves forward.

Most of the time, it is just annoying to see how much strength and motivation this very delicate and insanely beautiful girl has. She feels like home to me.
Ruta
More after the jump.…


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Always searching

I don’t own many bags, I have 2 bags from Mulberry and an extra clutch from American Apparel. That’s very little for a girl, who is in love with fashion.

I love buying shoes, or jackets, that is my obsession, but then it comes to bags, I would rather invest my money in IT bag. I love my Mulberry Piccadilly bag, which I always wear to school, and Alexa for the weekend, but at the moment, I am having handbag crisis! I am really tired of Mulberry and need something else.
Any ideas?
Ruta
(Dress & Shoes – Acne, Cardigan – Wood Wood, Bag -Mulberry)
More after the jump.…


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Just dark and twisted

I have been wearing this particular outfit almost every day for the past year. Black skinny jeans, oversized t-shirt, leather jacket and pistol boots, it doesn’t get better than that!

Of course, I am aware that black is an easy color and at the same time very boring, but this is the exact outfit which makes me feel like myself again in Germany. Just dark and twisted.
(All Acne / Jacket -Muubaa)
Ruta

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Sunny morning

“Of course, I am wearing Acne again. A little bit pathetic, right? I remember my first Acne purchase, though it was years ago, I still have a clear image of a significant moment of pleasant dopamine rush through my brain and indescribable satisfaction, which abused me into years of irrational addiction and strong loyalty to a single brand.

Martin Lindstrom, a danish brand researcher, made analyses about successful brands and they secrets of establishing strong brand equities worldwide. It has something to do with the mirror neurons, somatic markers and insignificant theoretical shit which existence still doesn’t quite explain how can I, as a marketer, create a decent concept (Obviously, struggling with my new project).

But, the point is that every successful brand like Acne at some point reaches mainstream and I don’t know what about you guys, but I am really getting tired of Acne’s brand image itself – everybody wants it, everybody wears it.
Ok, so after my new Acne package arrives (lol), I promise to myself step out of my comfort zone and search for a new label to abuse.”
Ruta
(Pants, Shirt & Shoes-Acne, Cardigan – WoodWood, Clutch – American Apparel, Watch – Michael Kors)
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What happens after the honeymoon stage

My second week in Germany was all about experiencing the cultural shock. As far as I remember, my last year’s final english essay was about Geert Hofstede’s cultural dimension model and theory behind the cultural shock, which I wasn’t very pleased about, cause, I thought, how can you put people and their behavior into boxes?!

In general, I really hate old, complicated marketing models, but what I hate even more is to experience that life sometimes do really work in it’s own pattern for everybody. Love also has it’s own pattern and this week wasn’t about me, rather a new friend, whose heartbreaking love story made me realized that I would rather choose my love for fashion.

Fashion is my long lasting love affair, always been there for me, always changing and engaging. Although, I am still working on building a good relationship with these amazing Acne heels, cause people, I can’t walk in them, but like in a true love story, you can’t give up just yet!
For a friend, who would never give up.
Ruta.
(Dress & Shoes – Acne)
More after the jump.…


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Some Inspiring Photos

That is exactly what I love, punk meets grunge, more than a perfection to me. I want to look like this every day for the rest of the year.
I die.
Ruta
Anja Rubik for Vogue Nippon via Fashiongonerogue


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Black is black is black

I didn’t felt like dressing up much today, so decided to go with basic black outfit for normal office day. The picture is taken next to the german farmers market. It is an amazing place to get fresh products for your breakfast.
(Shirt – Acne, Pullover – Weekday, Shoes – Ance, Pants – Pulz)
More after the jump.…


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Guestblogger Ruta

Hi there, maybe you already saw me before on the Sevda’s streetstyle post? I am a 23 years old Fashion Marketing & Branding student at Teko Design Academy, Denmark. Currently, I am doing my work experience for a fashion retailer in their marketing department in Germany. The first day I met my colleague Sevda, honestly, I fell in love with the woman, such an inspiration, therefore I am very enthusiastic and eager to become a guest blogger here.
Then it comes to fashion, I love modern grunge style, which is very much inspired by hardcore punk and heavy metal music. The music lyrics would focus on apathy, social alienation, the feeling of being trapped and constant search for the freedom. I do think that grunge is a comeback, at least in my soul and in my closet.
( Jeans, Shirt, Boots- Acne, Jacket – Muuba)
Ruta

More after the jump.…


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