
Wow, I love the whole look and especially the pattern of the blouse. Also the combination with the bright green is such a brave choice! Seen at “Pixiemarket“.
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Wow, I love the whole look and especially the pattern of the blouse. Also the combination with the bright green is such a brave choice! Seen at “Pixiemarket“.



What I like about Urban Outfitters is their love to freature young talents like designers, artists and musicians. Also their way of doing it is always a creative one. The latest lucky ones are “First Aid Kid” from Sweden. A nice way to present an interview including great pictures with the typical UO styling. Have a look here on the “UO Website“. Sometimes the easiest way is the best way indeed.






At work I need to review a lot of models at the moment. No wonder that my eyes were stuck on Beegee Margenyte at Supreme Management. She worked for clients like MIH, Topshop, Bull & Bear and I love Fake. I love her look and pictures. She got something really special and you remember her longer than just a while. That’s what clients want, beautiful girls with charisma ;)
More after the jump.

It’s time for some spring inspiration. I saw this gorgeous vest and leather bag hanging in the Acne store in Stockholm. Damn, it looked so incredible just hanging there. I also can’t wait to wear some color and light fabrics again. Let there be spring! ;)
(Vest and Bag – Acne, Pullover and Skirt – Weekday, Shoes – Peter Jensen, Visor – Fleet Ilya)
More after the jump.

This post is dedicated to “This is Jane Wayne“, two blogger colleagues and their article about why/how bloggers can afford designer clothes.
I can just answer it for myself:
I’m working fulltime, blogging is just a hobby. I don’t have a car because I prefer carsharing or riding my bike. I don’t smoke no more and I’m not really a party person. Philipp and I share an apartment. I like buying designer stuff instead of tons of retailer items ;)
What I do is just buying classic and no trend items. And I love sale! I bought the this vest on sale and I know I will wear it for a long long time and I’ll be able to combine it really well.
That’s the secret how I can afford it…
It’s more a question of prioritization.
More after the jump.




Supporting talents seems to be en vogue at the moment and I like it. Especially if it looks as good as the preview of the “Topshop NEWGEN TEES”
More after the jump.




This week I’m in love with “Luisa Bianchin” at Viva. Sorry for waiting such a long time since the last wonderful model post. If you have been following us since a while you may have seen Luisa on the blog before. We did a streetstyle picture of her in NYC during the Fashionweek. Her unique face and stunning modern look make her outstanding.
More after the jump.

Finally the last part of the frontline shop lookbook that we worked out a while ago. We hope you like it.
Click for more and the pdf catalog.




A friend of us got the perfect apartment. I love every little detail. She has this nice white wooden floor, white furniture, white details, white white white where ever you look.
The poster gives the apartment the right personal edge, because they all got and transport a personal meaning. Especially the moose is such a great piece. Some people just know how to do it right. I love your apartment, Charlotta!

Wearing everything that I’ve got in my suitcase because it’s was cold ;)
(Blouse, Pullover and Vest – Acne, Cardigan – Wood Wood, Skirt – Cos, Socks, Gloves and Coat – Asos, Scarf and Beanie – WeSc, Bag – Galerie des Bains)



I have travelled a lot and I seen a lot of stores, but there is one store that is always breathtaking. In the middle of Stockholm, not really in the main shopping area, there is this small shop that makes me completely happy. Papercut is specialized in fashion magazines, books and other media. I have never seen such a well sorted media store! I wish I would have a room in my apartment this full of handpicked fashion magazines.
The bad point is that if I go there, I want to buy almost everything. But I can’t. Overweight :(
If you are in Stockholm, make sure you don’t miss this place.
Krukmakargatan 24-26 (t-bana Mariatorget, exit Torkel Knutssons),
Next to Nitty Gritty, Our Legacy and A.P.C.




To me, Stockholm is one of the most inspiring cities in the world. I tried so often to figure out why everything looks so good. Even the smallest thing seems to be brilliant and fits perfectly in the surrounding. You know what!? I think it is in the swedish genes ;) They come to this world and know exactly how make it work ;) One of my favorite things in winter is the moment, round about 3 pm, when the sky turns into this sort of vanilla. Everything looks powdered. I love this light.


You can imagine how often I passed these rocks during my time in Stockholm.
(Blouse – Ance, Shoes – Surface to Air, Pants – Topshop)









Fashion weeks are more than just an event around fashion. It’s a place to meet people who share our idea of media and lifestyle and an event to team up and meet. I always get inspired by their presence and have a lot of fun with them. That, in my opinion, is the most important thing during fashion week. People like Nike and Sarah of This is Jane Wayne, Katha of I love Ponys Mag, Anna of Lachsbrötchen and Rahel of rahelitasway made me smile. And that’s what it’s all about – to have a great time, with great people and great inspiration and a preview of what’s next. Thanks a lot for some great moments!


I love her outfit and I would totally wear it like this.
Guess where she works? ;)
It’s really obvious….
Stockholm







After the little sneak preview of the ladies frontline shop looks, we are happy to present the final male pictures.
It was nice to work with the really talented Emil and we had a lot of fun on the set.
We created 7 different looks, casual but still modern.
See also some behind the scenes pictures on the frontlineshop blog if you missed them.
We can’t wait for spring. It time for some light, color and nicer weather again.





It was so sad that I missed the “Lena Hoschek” show. Although I could never wear her rockabilly stuff, I really like what she is doing. Her collections are different, her shows edgy and the clothes she shows on the runway really good. It is a bit the opposite of what “Dimitri” and “Rebekka Ruétz” do. In a commercial way both shows worked, but none of them wow’ed me. I like “Rebekka Ruétz” stuff but it was not that exciting to see it on the runway. The show was a bit to casual in my opinion. I loved the studio presentation last season. That’s the reason I was a bit surprised.