Louis Viutton launched a really nice campaign around Muhammad Ali and his poetry, “The Greatest“. The video that got my attention and eventually led me to the campaign site was the one with Yasiin Bey (formerly known as Mos Def) and Nils Shoe Moelman (Calligraffiti artist). I really love the artistic approach, combining Muhammads heritage with contemporary artists opening up the brand for a completely new audience. Well done! I would love to see more brands having the guts to take this path.