YMC has become one of my favorite brands these days. This lookbook of spring/summer 2012 has quite a young and clean approach and the styling really isn’t my personal preference, but I still like the outcome and totally agree with the creative decision. In combination with inspiration from the previous lookbooks and the choice of models in the online-shop I can still relate and get inspired by the brand. Nevertheless because of the great clothes. Good stuff!
Philipp

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