I remember buying my first Fuct t-shirt in 92 or 93 in a shady store in central Stockholm. It had the Ford style logo on the chest and “Fuck you I won’t do what you tell me” on the back. I believe it was fake, but the brand has been following me ever since. Great video by David Gallardo for Hypebeast TV giving some insights into the approach of Eric Brunetti.
“In order to stay relevant in this industry you gotta do things on your own terms.”
“Brands, and the people behind the brands are too eager to please.”
“It means more to others than it means to myself. Honestly, it’s just a 9 to 5 job. ”
You just got to love this guy.