Triumph is a national and international event, where young designers are presenting their creative underwear pieces designed specially for the competition. The International Grand Finale of the Triumph Awards will be happening in Berlin during this Fashion Week.
Trine Engebretsen is a danish finalist, who is lucky enough to have an opportunity go to the Grand Finale in Berlin. Actually, she is a last year design student at my school, back home. I am wishing her all the best – fingers crossed for you Trine!
But the point is, it’s a really smart brand strategy of Triumph underwear company to organize such an event. Of course, it takes lots of man power and other resources to arrange such a big international event, but in the end – totally worth it. It is positioning the company as innovative, inspiring, creative, in a way professional and social responsible. Marketers & branders are always searching for effective tools to interact with their target segment and change or keep the perception of the their own brand in consumer’s mind. These type of events are saying – “we don’t do what we do just for the profits, we do it, because it feels great†– which is completely a lie, cause let’s face it, marketers are all about the end results of the annual reports.
Ruta
More after the jump.
