“Of course, I am wearing Acne again. A little bit pathetic, right? I remember my first Acne purchase, though it was years ago, I still have a clear image of a significant moment of pleasant dopamine rush through my brain and indescribable satisfaction, which abused me into years of irrational addiction and strong loyalty to a single brand.
Martin Lindstrom, a danish brand researcher, made analyses about successful brands and they secrets of establishing strong brand equities worldwide. It has something to do with the mirror neurons, somatic markers and insignificant theoretical shit which existence still doesn’t quite explain how can I, as a marketer, create a decent concept (Obviously, struggling with my new project).
But, the point is that every successful brand like Acne at some point reaches mainstream and I don’t know what about you guys, but I am really getting tired of Acne’s brand image itself – everybody wants it, everybody wears it.
Ok, so after my new Acne package arrives (lol), I promise to myself step out of my comfort zone and search for a new label to abuse.”
(Pants, Shirt & Shoes-Acne, Cardigan – WoodWood, Clutch – American Apparel, Watch – Michael Kors)
More after the jump.