As the most of you know, I’m normally a huge fan of the “H&M Lookbooks“. This time I’m not really sure. I’m not that wow’d. Of course the single items are nice, but the pictures? In my opinion they are a bit to polished and I’m not a huge of the styling. It’s to much of everything. Yes, a lookbook should inspiring and doesn’t need to look like a regualar daily outfit but that is going into the wrong direction. In opposite I really like the heavy fabrics of the items and different kind of textures. I think they could have presented them in a nicer way. The men’s though stuff I totally like and I think they look gorgeous. So thumbs up for men and a half dump for the ladies, because I know they can do it better.
More after the jump.
