On friday, “Urban Outfitters” invited a few german bloggers for a press day at the store in Hamburg to review the new Pins & Needles and Sparkle & Fade collections. Both are inhouse brands. With Sparkle & Fade they are covering the oversized and a bit rougher look-a-like section. With Pins & Needles a bit more heritage but femini corner, because of the really pale color range and the floral pattern. I had a funny time with Sarah & Nike and Katja during our time in the store. My favorite item wasn’t avaible jet. It was the striped zebra dress of a lookbook picture. It’s “Coop Designs” that Annalisa Dunn and Dorothee Hagemann founded in 2007. Both graduated Central St Martins and are available pretty soon in the designer corner at “UO“. They are designing pretty and unusual knit stuff. So the designers corner with Acne, Carin Wester, Stine Goya and many other designers will be updated with the next newcomer. Good news for the people of Frankfurt: In summer an UO will open there. “Bad news” for the Berlin people. 2 stores will open, but you’ll have to wait until january 2012.
