It’s really obvious and no secret that I’m a huge fan of the Urban Outfitters aesthetic. Normaly I’m really waiting for new catalogs and pictures, but this time I’m a bit disappointed. Of course those pictures are great pictures but the point of difference is missing. To me the light and the posing and angles are totaly American Apparel like. When I look at pictures from all the other retailers I can immediately see who they belong to. That was the reason I loved the UO pictures so much. It’s so important from the first second that you see who it is. But sorry UO, with the preview I’m not really sure if you hit the edge. I will wait until the whole catalog is out and hopefully you will surprise me. More pictures after the jump.