Yesterday for the lauch of the 2nd edition of the iPad Magazine of the “Iconist” the team invited to a little meet and greet in the Hamburg harbour. The “Iconist” belongs to one of the biggest publishers in Germany, Axel Springer. So of course I was courious to see what they are working on. It was all about an electronic version of the Icon which is the inlay style magazine of the WELT am SONNTAG. I like the idea of an iPad magazine. If you travel a lot, you always see the Kindle or the iPad. People are using those eletronic devices and usage grows day by day. That’s no rumor no more. In Germany you don’t see it that often yet which is a bit sad though. It’s really positive that a big pubisher like Axel Springer is doing an iPad mag. I like the content and layout. It’s nice to see that someone is trying to work something out. It’s a really young medium, so it’s still in it’s first steps but I have to say that I did expect a bit more digital content like video and various other touch-points to be embedded. The price of 4.99 Euro is also not really inviting either. Perhaps I’m not the target group though since the Icon focuses on a luxury target group. ;) But I’m sure they will work something out for the future.