Those days you see the the new “American Apparel” pictures in every blog and it is time to pick up the discussion again. Philipp and I also had really wild talkings about the former campaigns. He really liked them and I really hate them. He likes it because of the look and attitude of the pictures and the strategy to build the brand. I hate them for the easy way of promoting something. It is so easy to provoke with their pictures. It is really too easy! Everyone can do that, just hold your ass into a camera and take a picture and write something with Helvetica. Sorry, for me, that does not work. Some people compare it to the “Vice-Picture” but for me, there is a huge different. Of course “Vice” is having the same asthetic feeling but they are not trying to sell anything and there is always a story behind the picutres. I’m happy to see that “American Apparel” is changing the look of the brand now! It is hooking me up and makes me wanna buy something. That’s kind of smart, because the stuff is kind of well-priced so they should pick up an older generation that can afford the stuff. The older generation perhaps don’t want see pussy and asses all the time and may be that generation likes the colourful nice and clean style. I’m starting to become a huge fan now!